MIRIALIS
The commercial assets you already paid for, at work.
Trade-show contacts, lost quotes, dormant customers and idle CRMs: we analyse them with people and AI and bring the opportunities back to your sales team. The negotiation stays with your team.
Your CRM knows who a contact is. Not what they were looking for.
Manufacturing companies spend heavily on trade shows, portals, agents and websites to generate contacts. Then they use a small part of them, because people are rightly focused on open deals and production.
In custom manufacturing, percentages are about impact, not conversion rates: even 1% of contacts reactivated can be worth a month’s sales target.
Six sources of value sitting idle.
Trade-show contacts
Cards and lead lists from recent shows that never got a real follow-up.
Lost and open quotes
Quotes from the last 3–5 years: each one describes a project and a budget.
Dormant customers
Customers who ordered once, or stopped reordering, without anyone noticing.
Installed base
Machines and products in the field: spare parts, retrofits, upgrades, second lines.
Idle CRM
Records with no history, duplicates, old notes: the CRM knows who, not what they wanted.
Website and portal enquiries
Requests that arrived and were never turned into a quote.
How we work inside your company
The same method for sales and processes. People analyse and decide, AI does the repetitive work, and every step is measured.
- 01
Diagnosis
We come on site: data, processes, people. No solution is chosen before the problem is understood.
- 02
Baseline
We set the starting point with your own numbers: hours, costs, opportunities, response times.
- 03
Design
Scope, cost and expected return. If there is no return, we tell you and stop there.
- 04
Build
We build on top of the CRM, ERP, MES and files you already use. Decisions stay with your people.
- 05
Verification
We measure before and after. We only extend where the numbers justify it.
What it looks like in your sector.
Machinery and plants
Lost quotes, reopened with technical news · Installed base: retrofit and service · Trade-show contacts segmented by interest
See the industry →Plastics and moulding
Customers who reorder less · RFQs reopened · New materials and certifications
See the industry →Pharma and biotech
Postponed projects · Technical content for each decision-maker · Customers active on one service
See the industry →Food and beverage
Buyers by product category · New products to the right contacts · Idle importers
See the industry →Textiles
Samples with no follow-up · Idle seasonal customers · Collections to the right contacts
See the industry →Frequently asked questions
Is this lead generation?
No. We do not sell lists or buy contacts. We work on the contacts, quotes and customers you already have, and return qualified opportunities to your sales team.
Does an AI write to our customers on its own?
No. People analyse the data and decide priorities; AI helps clean, read and segment at scale and drafts technical communications that you approve.
Who handles the negotiation?
Your sales team. We bring back the opportunity with its history and context; the relationship and the deal stay with you.
What about GDPR?
We check the legal basis and consents before writing to anyone, and contacts who cannot be reached stay out. For the details we work with your legal advisor.